Edmunds: 67% of EV buyers are men, just 33% are women

42% of men considered the car brand as the most important brand while buying an EV.

According to a media report, a new trend seems to be emerging among EV buyers in the USA based on gender.

The report states that men are far more likely to buy electric vehicles than women. It states that this isn’t just because of early adopter syndrome but also has to do with the emotional nature of car buying. The report further states that men want EVs to feel a certain way, while women buy electric vehicles as a better value proposition.

As per the market trend in 2023, two-thirds of EV buyers have been men (67%), while women buyers make up the remaining one-third (33%). The buyer breakdown across the US market was 59% men and 41% women.

The report also mentions that men are more susceptible to early-adopter syndrome, as they are more likely to buy an EV for the privilege of being the first to own a new tech. 31% of the men who purchased an EV admitted this was the reason, while only 13% of women EV buyers were in the same metric.

Edmunds’ study also showed that 42% of men considered the car brand as the most important brand while buying an EV. Women, on the other hand, were more interested in the range of the EV, with 41% admitting it to be the main point of consideration before purchase.

Women are also more likely to buy a plug-in hybrid vehicle than men, which for them serves as a stepping stone between ICE vehicles and fully-electric cars. Women also prefer EVs priced under $30,000 – half of the current industry average for EVs.

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