BMW to expand on-demand services in future models, will not charge extra for existing hardware functions – paultan.org
BMW will expand its range of on-demand services and functions within its future models, however it will not be charging customers for the activation of hardware-based features in the future, Autocar has reported.
“We actually are now focusing on ‘functions on demand’ software and service-related products, like driving assistance and parking assistance, which you can add later after purchasing the car, or for certain functions that require data transmission that customers are used to paying for in other areas,” said BMW head of sales and marketing Pieter Nota.
“What we donโt do any more โ and that is a very well-known example โ is offer seat heating by this way. Itโs either in or out. We offer it by the factory and you either have it or you donโt have it,” Nota continued.
Therefore, software products are more likely to be offered on a cost-option basis as these are better accepted by the buying public, according to the sales and marketing head. “People know itโs a certain piece of software they can download that costs money. Itโs the same as downloading a film or an extra feature on an app. That is accepted and we do that increasingly successfully,” Nota said.
In July last year, BMW Malaysia introduced subscription fees for selected vehicle functions, including the aforementioned front seat heating, high beam assistant, steering wheel heating, Adaptive M suspension and more. This arrangement is similar to those introduced by the brand in other markets.
Looking to sell your car? Sell it with myTukar.
Research BMW Cars at 
2018 BMW X1 SDRIVE20I 2.0L
2018 BMW X1 SDRIVE20I 2.0L
2021 BMW X1 SDRIVE20I M SPORT 2.0L
2018 BMW 3 SERIES 318I 1.5L
2019 BMW 3 SERIES 318I 1.5L
2016 PERODUA AXIA G 1.0L
2019 PERODUA AXIA SE 1.0 MT
2018 KIA PICANTO EX 1.2L
2020 PERODUA MYVI AV 1.5L
2020 HONDA JAZZ S 1.5L
Source: Read Full Article
