We would never use an i on an M, says BMW M boss

“It’s about a promise, it’s about motorsports, it’s about emotion. It’s not about the drivetrain.”

Earlier this year, reports suggesting BMW trademarking the name ‘iM3’ emerged online, speculating that it could be used on the brand’s upcoming all-electric M3 model. However, Frank van Meel, CEO, BMW M Division denied all reports, stating that the company’s ‘i’ badge will never be used on any M car.

Replying to a question in an interview, van Meel stated, “No, that will be a Mission Impossible! Actually, we would never use an i on an M, even though it would be electric.” He added, “Because an M3 had a four-cylinder, six-cylinder, eight-cylinder engine; naturally aspirated, turbocharged ones. Now it’s even got an xDrive, but it always remained an M3.”

He further went on to say, “So if we would ever do something like that, it will always be called an M without an i. Because that’s just the technology, and M is not about technology. It’s about a promise, it’s about motorsports, it’s about emotion. It’s not about the drivetrain.”

Also, responding to queries about an electrified supercar, the BMW M CEO, stated that “he and his team were always dreaming about a car like that” but for now, it’s a no. It’s in our hearts, it’s in our minds. As car guys and car girls, we’re always thinking and trying out cars like that. But I cannot say yes to you.”

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