Hero opens Premia premium outlet for Karizma, Vida & Harley brands

Hero Premia dealerships will have separate display zones dedicated to each product.

Hero MotoCorp has inaugurated its first ‘Hero Premia’ premium dealership in Calicut, Kerala. It will house the brand’s premium offerings, along with Vida and Harley-Davidson products.

The newly opened Premia showroom is spread over 3,000 sq. ft. and features digital interactive modules and virtual configurators that use cloud technology and augmented reality. The facility also houses sales, service and spares departments. 

Hero Premia dealerships will have separate display zones dedicated to each product. The urban and street motorcycling zones will feature electric 2-wheelers and performance bikes, while the lifestyle and exploration zones will include roadsters and adventure bikes.

The Hero Karizma XMR and Vida V1 electric scooter will retail via Premia dealerships. The Harley-Davidson X440 will also be available at these showrooms, while the more expensive offerings will continue to retail via standalone Harley-Davidson showrooms.

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