{"id":249216,"date":"2023-12-20T21:19:01","date_gmt":"2023-12-20T21:19:01","guid":{"rendered":"https:\/\/automotobuzz.com\/?p=249216"},"modified":"2023-12-20T21:19:01","modified_gmt":"2023-12-20T21:19:01","slug":"so-long-ssangyong-brand-renamed-kgm-in-the-uk","status":"publish","type":"post","link":"https:\/\/automotobuzz.com\/car-reviews\/so-long-ssangyong-brand-renamed-kgm-in-the-uk\/","title":{"rendered":"So long SsangYong: brand renamed KGM in the UK"},"content":{"rendered":"

It\u2019s also got a new slogan \u2013 \u201cGo Different. KGM\u201d \u2013 but the brand\u2019s familiar dragon wing logo is sticking around<\/h2>\n


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SsangYong is dead. Well, the name is anyway, because after a rocky few years for the SUV and pick-up truck maker, it has been renamed as KGM with immediate effect. However the brand\u2019s dragon wing logo will remain part of its identity.<\/p>\n

The rebranding comes after SsangYong was bought by Korea\u2019s KG Group in 2022, saving it from liquidation. Initially, SsangYong was going to be relaunched as \u2018KG Mobility\u2019, however the firm changed tack not long after, electing instead to use the simpler \u2018KGM\u2019 name in the UK and Europe. The full KG Mobility brand name will be used used in Korea.<\/p>\n