{"id":249216,"date":"2023-12-20T21:19:01","date_gmt":"2023-12-20T21:19:01","guid":{"rendered":"https:\/\/automotobuzz.com\/?p=249216"},"modified":"2023-12-20T21:19:01","modified_gmt":"2023-12-20T21:19:01","slug":"so-long-ssangyong-brand-renamed-kgm-in-the-uk","status":"publish","type":"post","link":"https:\/\/automotobuzz.com\/car-reviews\/so-long-ssangyong-brand-renamed-kgm-in-the-uk\/","title":{"rendered":"So long SsangYong: brand renamed KGM in the UK"},"content":{"rendered":"<h2>It\u2019s also got a new slogan \u2013 \u201cGo Different. KGM\u201d \u2013 but the brand\u2019s familiar dragon wing logo is sticking around<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--aC7C381f--\/f_auto,t_author-mobile@1\/v1678224461\/autoexpress\/2023\/03\/Ellis%20Hyde%20AEX%20web%20headshot%20V3_og9uuo.jpg\"><br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--mpMNHAZj--\/f_auto,t_primary-image-mobile@1\/v1608648416\/autoexpress\/2020\/12\/SsangYong-badge.jpg\"><\/p>\n<p>SsangYong is dead. Well, the name is anyway, because after a rocky few years for the SUV and pick-up truck maker, it has been renamed as KGM with immediate effect. However the brand\u2019s dragon wing logo will remain part of its identity.<\/p>\n<p>The rebranding comes after SsangYong was bought by Korea\u2019s KG Group in 2022, saving it from liquidation. Initially, SsangYong was going to be relaunched as \u2018KG Mobility\u2019, however the firm changed tack not long after, electing instead to use the simpler \u2018KGM\u2019 name in the UK and Europe. The full KG Mobility brand name will be used used in Korea.<\/p>\n<ul>\n<li><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--88XLbbHG--\/f_auto,t_related-embed-mobile@1\/v1699027237\/autoexpress\/2023\/11\/KG%20Mobility%20%28SsangYong%29%20Torres.jpg\">Confirmed: New SsangYong Torres EVX electric SUV to hit the UK early 2024<\/li>\n<\/ul>\n<p>When announcing the rebrand, managing director of KGM Motors UK, Kevin Griffin, said, \u201cThis is an exciting period for us all in terms of unveiling a refreshed, modern brand identity alongside the development and launch of impressive products which utilise new technologies.\u201d<\/p>\n<p>What does this mean for the current SsangYong line-up? Changes will be limited to some specification tweaks, with renamed trim levels for the Korando, Rexton and recently facelifted Tivoli SUVs. Meanwhile the Musso pick-up truck and Korando e-Motion \u2013 the brand\u2019s first EV \u2013 will be untouched.<\/p>\n<p>The first car to wear any KGM-specific branding is likely to be the new Torres SUV that\u2019s arriving in the UK in early 2024. There will be a petrol-powered version with a 1.5-litre petrol engine, as well as an all-electric Torres EVX that will rival the likes of the Skoda Enyaq and Toyota bZ4X.<\/p>\n<p>KGM has three more EVs in the works, including an electric pick-up truck designed to rival the Maxus T90 EV,\u00a0 slated to launch by the end of 2024. The as-yet-unnamed pick-up truck will be based on the Torres EVX, with both vehicles featuring batteries from Chinese company BYD \u2013 makers of the Atto 3 SUV and Dolphin hatchback. Details about the two remaining EVs are under wraps for now.<\/p>\n<p><em><strong>Want the latest car news in your inbox? Sign up to the free Auto Express email newsletter&#8230;<\/strong><\/em><\/p>\n<p>Source: <a href=\"https:\/\/www.autoexpress.co.uk\/ssangyong\/361878\/so-long-ssangyong-brand-renamed-kgm-uk\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s also got a new slogan \u2013 \u201cGo Different. KGM\u201d \u2013 but the brand\u2019s familiar dragon wing logo is sticking<\/p>\n","protected":false},"author":2,"featured_media":249215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>So long SsangYong: brand renamed KGM in the UK - AutoMotoBuzz.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automotobuzz.com\/car-reviews\/so-long-ssangyong-brand-renamed-kgm-in-the-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So long SsangYong: brand renamed KGM in the UK - AutoMotoBuzz.com\" \/>\n<meta property=\"og:description\" content=\"It\u2019s also got a new slogan \u2013 \u201cGo Different. 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