{"id":248659,"date":"2023-12-15T14:49:17","date_gmt":"2023-12-15T14:49:17","guid":{"rendered":"https:\/\/automotobuzz.com\/?p=248659"},"modified":"2023-12-15T14:49:17","modified_gmt":"2023-12-15T14:49:17","slug":"bmw-india-launches-retail-next-concept-for-its-dealerships","status":"publish","type":"post","link":"https:\/\/automotobuzz.com\/news-features\/bmw-india-launches-retail-next-concept-for-its-dealerships\/","title":{"rendered":"BMW India launches Retail.Next concept for its dealerships"},"content":{"rendered":"
BMW has launched a new Retail.Next concept for its dealerships in India. The first such showroom has been inaugurated in Agra.<\/p>\n
Speed Motorwagen, located at 607, Mauji Artoni, NH2, is based on a new design and focuses on new processes, digital tools and roles. It has a 3-car display zone, lifestyle and accessories areas and a workshop with three service bays.\u00a0<\/p>\n
BMW claims that the new design and floor plan layout creates a more premium atmosphere. The carmaker promises a premium sales and service appearance, including one entrance, and one floor under one ceiling.\u00a0<\/p>\n
Vikram Pawa, President of BMW Group India said, \u201cWith Retail.Next Dealership concepts we have reimagined our customer-centric approach blending phygital innovation with modern aesthetics and engaging environment.\u201d<\/p>\n