Masahiro Moro, CEO, Mazda, has stated that consumers are still not sold on electric vehicles, as they make up only a fraction of the total sales volume in the USA.<\/p>\n
He added that Tesla is the only company which is witnessing success in an otherwise fragile EV market, while other EVs are “not taking off.” Speaking to a media outlet, Moro stated, “EV is an absolutely important technology, and we are developing it. But [in the US] EVs last year [were] about 6% of the market. This year it is 8%. And out of that 8%, 57% was Tesla. Other EVs are not taking off, inventory is piling up.”<\/p>\n
Tesla dominates the EV market in the USA, with reports suggesting that it will take an entire decade for its rivals to catch up.<\/p>\n
Having said that, while carmakers like Ford and General Motors have introduced EVs, Mazda doesn’t have a single electric car on sale in the USA. The MX-30 EV from the brand was discontinued after it registered just 66 units of sales this year, although it continues to be offered in other international markets.<\/p>\n
Having said that, most carmakers have been cutting back on their targets, investment and spendings amidst a slowing demand for EVs. With inventories piling up, dealers are also turning away supplies due to lack of sales.<\/p>\n
Moro mentioned one of the major reasons for companies struggling to hit their target of manufacturing only zero-emission vehicles is the lack of charging stations. He stated, “How we get to zero is up to consumer choice and social infrastructure.”<\/p>\n