{"id":246297,"date":"2023-11-24T14:48:54","date_gmt":"2023-11-24T14:48:54","guid":{"rendered":"https:\/\/automotobuzz.com\/?p=246297"},"modified":"2023-11-24T14:48:54","modified_gmt":"2023-11-24T14:48:54","slug":"gms-cruise-to-relaunch-driverless-robotaxi-service-on-a-smaller-scale","status":"publish","type":"post","link":"https:\/\/automotobuzz.com\/car-reviews\/gms-cruise-to-relaunch-driverless-robotaxi-service-on-a-smaller-scale\/","title":{"rendered":"GM's Cruise To Relaunch Driverless Robotaxi Service On A Smaller Scale"},"content":{"rendered":"

Cruise, General Motors\u2019 self-driving taxi venture, plans to relaunch its driverless cab service in a single unspecified city in the United States.\u00a0<\/p>\n

The announcement, reported by Reuters<\/em>, comes after California banned the troubled business unit\u2019s vehicles from offering rides on public roads following an accident where a pedestrian was dragged by a Cruise autonomous vehicle after being hit by a human-driven vehicle.<\/p>\n

After the ban, GM\u2019s self-driving taxi unit paused all supervised and manual car trips in the United States, which caused a bit of a mess internally. CEO Kyle Vogt and chief product officer Daniel Kan stepped down, and production of the Origin driverless pod (which doesn\u2019t have a steering wheel and can carry multiple passengers) was halted.<\/p>\n

According to Reuters<\/em>, Cruise will focus on the Bolt EV-based AVs that were involved in numerous incidents in the past year, while the Origin will remain in the company\u2019s long-term strategy.<\/p>\n

California is unlikely to be the place where GM\u2019s robotaxis will return, seeing how the state banned them last month. A more plausible variant would be Texas, where Cruise already has operations in Phoenix and Austin, and where regulators have been a bit more lenient on GM\u2019s driverless cabs.<\/p>\n

Gallery: GM Cruise Driverless Taxi <\/h3>\n

<\/p>\n

“Once we have taken steps to improve our safety culture and rebuild trust, our strategy is to re-launch in one city and prove our performance there, before expanding,” the company said in a statement.<\/p>\n

The unit told employees in an email that it would cut some jobs, \u201cprimarily in non-engineering roles,\u201d adding that it would provide more details in mid-December, as per Reuters<\/em>.<\/p>\n

Financially, Cruise hasn\u2019t been doing great. Although GM CEO Marry Barra once said that Cruise and its autonomous vehicle technology could generate up to $50 billion in revenue by the end of the decade, the reality is that it\u2019s been bleeding money ever since it has been in GM\u2019s hands.<\/p>\n

The automaker lost more than $700 at Cruise in the third quarter of this year alone and more than $8 billion since 2016.<\/p>\n

Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cruise, General Motors\u2019 self-driving taxi venture, plans to relaunch its driverless cab service in a single unspecified city in the<\/p>\n","protected":false},"author":2,"featured_media":246296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\nGM's Cruise To Relaunch Driverless Robotaxi Service On A Smaller Scale - AutoMotoBuzz.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automotobuzz.com\/car-reviews\/gms-cruise-to-relaunch-driverless-robotaxi-service-on-a-smaller-scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GM's Cruise To Relaunch Driverless Robotaxi Service On A Smaller Scale - AutoMotoBuzz.com\" \/>\n<meta property=\"og:description\" content=\"Cruise, General Motors\u2019 self-driving taxi venture, plans to relaunch its driverless cab service in a single unspecified city in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automotobuzz.com\/car-reviews\/gms-cruise-to-relaunch-driverless-robotaxi-service-on-a-smaller-scale\/\" \/>\n<meta property=\"og:site_name\" content=\"AutoMotoBuzz.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-24T14:48:54+00:00\" \/>\n<meta name=\"author\" content=\"mediabest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/automotobuzz.com\/wp-content\/uploads\/2023\/11\/GMs-Cruise-To-Relaunch-Driverless-Robotaxi-Service-On-A-Smaller-Scale.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mediabest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/automotobuzz.com\/car-reviews\/gms-cruise-to-relaunch-driverless-robotaxi-service-on-a-smaller-scale\/\",\"url\":\"https:\/\/automotobuzz.com\/car-reviews\/gms-cruise-to-relaunch-driverless-robotaxi-service-on-a-smaller-scale\/\",\"name\":\"GM's Cruise To Relaunch Driverless Robotaxi Service On A Smaller Scale - 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