![](\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--fC3GH9lB--\/f_auto,t_related-embed-mobile@1\/v1688725961\/autoexpress\/2023\/07\/Lotus%20Eletre%202023-5.jpg\")
New Lotus Eletre 2023 review<\/li>\n<\/ul>\nLotus\u2019 VP of design, Ben Payne, was on hand at the UK debut of the Emeya to provide us with some exclusive insights into the looks of the brand\u2019s first-ever mid-size SUV.\u00a0<\/p>\n
\u201c[D-segment SUV] is such a large segment. That, in a way, makes this [the Type 134] one of the most difficult products we will do. To really penetrate that segment and achieve high volume, which is what it\u2019s all about, we\u2019re going to have to make a product that\u2019s as broad in its appeal as possible.\u00a0<\/p>\n
\u201cI imagine something that\u2019s probably a little bit more pure in its expression. And we\u2019ve got to balance usability, practicality and performance in that car, but we\u2019ve got to make something unique that stands out. So you\u2019ll see a continuation of this language and this DNA, but the expression of it being evolved and possibly simplified a little.\u201d<\/p>\n
He also explained; \u201cwe don\u2019t want a cookie cutter approach. We\u2019re going to evolve things and we\u2019ll react to customer feedback, and we\u2019ll react to the perception and changing market trends which evolve very, very quickly now, and we will push this design language forward. But there will be common threads that carry through the designs of the products.\u201d<\/p>\n
As such, we expect the Type 134 will feature a similar nose design to the Eletre, Emeya and Emira, which despite their vastly different sizes and purposes, do share some resemblance from the front. The active front grille from the Eletre and Emeya is also likely to be carried over, with the petals opening to help cool the battery and motors underneath, or remaining closed to help improve aerodynamic efficiency. We expect there\u2019ll be other aerodynamic aides at the rear, along with a full-length light bar like those one on its larger siblings.\u00a0<\/p>\n
Mid-size EV crucial to Lotus sales targets<\/h2>\n
The Type 134 will play a crucial role in Lotus achieving its goal of producing 150,000 cars a year by 2028, with the brand\u2019s Vice President and Chief Commercial Officer, Mike Johnstone, telling Auto Express\u201c we see [the Type 134] as a real catalyst for the second phase of growth for us.\u201d<\/p>\n
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The brand is already posting impressive sales results though, taking more orders in September 2023 than Lotus would typically take over a calendar year, and seeing a 43 per cent increase on the previous month\u2019s results in October.\u00a0<\/p>\n
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\n![](\"https:\/\/pubads.g.doubleclick.net\/gampad\/ad?iu=\/359\/impcount.co.uk&sz=1x1&t=creative%3DAEXMotorwayWidgetApril2022&c=%%CACHEBUSTER%%\")
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Johnstone also revealed that \u201cwe want to price it at around $70,000 as an average globally.\u201d The Porsche Macan EV was the first car that came to Johnstone\u2019s mind when we asked about potential rivals in the segment, but he added \u201cfor us, the important thing we want to benchmark it against is our 75 years of history. To make sure that it\u2019s true and exactly what a Lotus should be.<\/p>\n
\u201cWhat we\u2019re seeing is an awful lot of new electrified products being launched into the market in different segments. A lot of them have fantastic architecture including a number of 800V platforms, and there\u2019s great connectivity. So from a technical point of view they\u2019ve got something which is amazing, but sometimes, particularly with the new brands, there\u2019s no real tangible brand to speak of: no soul, no heritage and no history.\u00a0<\/p>\n
\u201cOn the opposite extreme, you\u2019ve got a load of performance, heritage brands out there at the moment that maybe aren\u2019t really shifting into electrification at the pace you would expect.\u00a0<\/p>\n
\u201cSo for us, the way we can differentiate ourselves from these new EV incumbents coming in is by leveraging the power of the brand. We\u2019ve got 75 years of history, stories and racing pedigree through Formula 1, but for us talking about the spirit of the brand is the thing that\u2019s going to differentiate us in a market that\u2019s going to get increasingly crowded.\u201d<\/p>\n
Platform, power outputs and batteries\u00a0<\/h2>\n
The Type 134 is expected to utilise the same \u2018Electric Premium Architecture\u2019 as the Eletre and Emeya, which can accommodate wheelbases ranging from 2,998mm to 3,100mm, as well as various battery sizes. The Eletre and Emeya are powered by 112kWh and 102kWh batteries respectively, however the Type 134 could use a smaller unit, potentially around 92kWh in capacity, which is the smallest size the platform was designed for. We also expect the Type 134 to use a dual-motor setup for all-wheel drive, just like its big brother and sister, the quickest of which produces 893bhp and 985Nm of torque.<\/p>\n
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New Lotus Emira i4 2023 review<\/li>\n<\/ul>\nWhatever battery and motor combination the Type 134 does use, Lotus\u2019s electric-car architecture features an 800V charging system \u2013 like the PPE platform that underpins the forthcoming Porsche Macan EV and Audi Q6 e-tron \u2013 meaning 10 to 80 per cent top-ups will be handled in under 20 minutes.\u00a0<\/p>\n
We also asked Johnstone about how passionate Lotus fans have reacted to the brand\u2019s shift towards electric cars: \u201cIt\u2019s been a bit mixed at times, but lots of people have embraced it. If you look at the first customers who have brought the Eletre, there\u2019s a real high percentage of traditional, hardcore Lotus fans that have an Emira, and they want to drive their Lotus seven days a week, so the Eletre is the perfect complement to that.\u00a0<\/p>\n
\u201cThe key thing for us, and what we continue to be laser focused on, is making sure that every electrified product we launch to market is true to the spirit and DNA of what Lotus stands for.\u201d<\/p>\n
Can't wait for the new Lotus? These are the best electric SUVs to buy right now…<\/strong><\/em><\/p>\nSource: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The as-yet-unnamed mid-size SUV will sport simplified design to flagship Lotus Eletre SUV and Emeya GT Lotus is a totally<\/p>\n","protected":false},"author":2,"featured_media":245583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\n
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