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\u201cThe quality of future VWs will be key in the brand\u2019s battle against Chinese rivals\u201d<\/li>\n<\/ul>\nWill that continue to be the case, say, 10 years from now? It\u2019s less certain. We\u2019ve already seen the companies taking different courses, with Ford notably abandoning the supermini market; and the Focus is set to disappear in 2025, handing that bit of the family-car war on a plate to the Astra. Equally, Stellantis\u2019s UK-specific brand doesn\u2019t have a direct rival for the Mustang Mach-E.<\/p>\n
But in truth, what\u2019s likely to guide the fortunes of these two famous names is the ever-increasing onslaught from Hyundai and Kia \u2013 both originally value-focused brands, now knocking on the door of premium customers \u2013 and the Chinese newcomers. The 2035 deadline for petrol and diesel new-car sales means that there\u2019s a race to become established as suppliers of affordable, efficient, properly specced EVs \u2013 just as Ford and Vauxhall have dominated much of the accessible market up to now. And it could well get messy.<\/p>\n
It would be a tad harsh to say that these two classic names have been caught napping \u2013 but buyers are still deciding what, in this fast-developing era, constitutes an acceptable price for an acceptable amount of technology. Given that this is the principle that has guided Ford and Vauxhall, the two brands must want it to be settled sooner rather than later, so they can get on with delivering it.<\/p>\n
Do you agree with Steve? Let us know your thoughts in the comments section…<\/strong><\/em><\/p>\nSource: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Editor-in-chief Steve Fowler thinks Ford and Vauxhall need to get their pricing right in the EV era if they are<\/p>\n","protected":false},"author":2,"featured_media":245243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\n
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<\/p>\n