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Rolls-Royces and Range Rovers aren't the kind of the cars you\u2019d usually expect to see at the SEMA show \u2013 the home of outrageously powerful and outlandish show cars. However, British firm Urban Automotive has decided to add a touch of class to this year\u2019s proceedings, unveiling its latest products and styling enhancements for the Rolls-Royce Ghost and fifth-generation Range Rover.<\/p>\n
Both cars have received Urban\u2019s latest styling packages, which in the case of the Ghost includes a new front bumper and splitter, and redesigned rear bumper with diffuser, all made from carbon fibre, and handmade in Britain. The modified luxury limousine also features integrated daytime running lights, billet aluminium exhaust tips, plus even more carbon fibre for the door sills and boot spoiler.\u00a0<\/p>\n
It\u2019s hard to miss the new rims on Urban\u2019s take on the Ghost, which are made by Miami-based Vossen Wheels and come in either 22- or 24-inch sizes. Another option fitted to the SEMA show car is a new Milltek Sport performance exhaust.<\/p>\n
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Urban applied many of the same changes to the fifth-generation Range Rover, with the most obvious styling change being the new front bumper and three-piece splitter (made from carbon fibre, of course), which also features new integrated DRLs. The rear gets a new spoiler and carbon fibre bumper, too, with a diffuser and removable skid pan.<\/p>\n
The Range Rover lettering on the bonnet and tailgate have also been replaced by Urban\u2019s own badging, the 24-inch alloy wheels come from Vossen Wheels and the car is equipped with a performance exhaust, too.<\/p>\n
The Ghost is only the second Rolls-Royce Urban has worked on, having launched its enhanced version of the Cullinan luxury SUV in 2022. However, the company has been fettling Land Rover products for nearly a decade at this point, having made a name for itself by modifying Land Rover Defenders.<\/p>\n
Simon Dearn, owner and head of design at Urban Automotive, said: \u201cIt\u2019s incredibly exciting to be launching our new products at SEMA. Unquestionably one of the key events of the year, SEMA showcases Urban\u2019s new Range Rover and Rolls-Royce Ghost styling packs to a huge audience.\u201d<\/p>\n