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<\/p>\nFounded in 1997, Toyota Modellista is a brand under Toyota\u2019s umbrella that is focused on developing and selling accessories and tuning components for Toyota and Lexus vehicles. That firm is mostly known in Asia but during the upcoming 2023 SEMA, Modellista will make its first public appearance outside the continent. Even more importantly, Modellista is currently considering a US launch in the coming months.\u00a0<\/p>\n
In an official press release, Toyota says it will display three vehicles modified by Modellista during this year\u2019s SEMA, scheduled to take place between October 31 and November 3. Marking the first time the studio exhibits its vehicles outside of Asia, the Lexus LX and RX, as well as the Toyota Crown, will be in Las Vegas. In addition, special books celebrating Modellista\u2019s 25th anniversary will also be at the boot.<\/p>\n
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As mentioned, there is more big news. Toyota is currently evaluating a potential US launch for its Modellista division and a total of nine models are being considered. These include the Lexus LX, RX, NX, and IS, as well as the Toyota Corolla Sport, Prius, Crown, Venza, and RAV4. The Japanese manufacturer intends to focus its US presence on aero parts compatible with the American market and regulations rather than all products currently available in Japan.\u00a0<\/p>\n
\u201cModellista means “designer.” We believe that being a designer for your life is equal to being yourself, which will make your life more special and enriching. We have always longed for the best time and opportunity where we can expand this secure belief not only in Japan but also all over the world,\u201d Toyota says in a special site dedicated to Modellista\u2019s US launch.<\/p>\n