![](\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/24\/590x\/secondary\/david-beckham-maserati-4977462.jpg?r=1695654449699\")
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The former Manchester United and England player David Beckham has helped to launch the first Maserati Store in the UK.<\/p>\n
Based in Hatfield, Hertfordshire, around 100 people were invited to the exclusive event with the high-performance brand, which showcased some of the company\u2019s latest models.<\/p>\n
A Global Ambassador of the brand, David, who recently shared a heartfelt message to his youngest son Cruz after the 18-year-old passed his driving test, arrived at the launch in his own Maserati GT and made a speech about the new store.<\/p>\n
He said: \u201cI\u2019m delighted to be here to support the opening of Maserati\u2019s first new concept store in the UK. These are exciting times for the brand and this store reflects Maserati\u2019s commitment to great design and innovation.<\/p>\n
\u201cThe new store is designed to combine the atmosphere of tailors and a workshop, allowing customers to exercise complete control over the design of their car.\u201d<\/p>\n
READ MORE: <\/strong> BMW M3 is set to go all-electric with a platform capable of over 1,300bhp<\/strong><\/p>\n Keeper of an impressive car collection, David Beckham owns a variety of high-end models from the brand, including a 1967 Ghibli coupe that features metallic blue paintwork and a tan leather interior.<\/p>\n Another model from the famous Italian marque in his collection is a dark green 1986 Quattroporte Royale, a model first launched to celebrate Maserati\u2019s 60th<\/sup> anniversary.<\/p>\n However, David has also helped the company create new special editions of their models, playing a key role in the development of the MC20 Fuoriserie Edition, which features classy gloss black paintwork with subtle pink trim.<\/p>\n Don’t miss… <\/strong> We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More info<\/p>\n However, whilst David Beckham is a keen supporter of the Maserati brand, his automotive history is a little more extensive.<\/p>\n Beckham previously said that his first car was a turquoise 1994 Volkswagen Golf, which he kept until 2015 when it was sold in a charity fundraiser.<\/p>\n Today, other models in David Beckham\u2019s car collection includes a Rolls Royce Phantom convertible, a 211mph McLaren 720S and a classic Land Rover 90.<\/p>\n Bernard Loire, Chief Commercial Officer for Maserati, noted that buying a car from the company\u2019s new store will have the same feeling of lavishness as driving one of their cars.<\/p>\n He explained: \u201cFrom the early stages of developing a new car, to the complete luxury retail experience, everything at Maserati is designed with the client in mind.<\/p>\n \u201cOur first new concept store in the UK embodies our values of passion, innovation and beauty through the lens of Italian luxury and it represents another significant milestone in our exciting growth plans, including the launches of Gran Tourismo and our electric Folgore range.\u201d<\/p>\n![](\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/24\/590x\/secondary\/hatfield-store-4977468.jpg?r=1695654449757\")
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