\u201cWhat you see today is how we master the powertrain flexibility as part of our strategy\u2026 people don\u2019t have to make powertrain choices and then with it, make vehicle choices. They just say; \u2018I take whatever my preference is\u2019 and still get a 5 Series. It\u2019s a true advantage for us,\u201d Webber explained to the online publication.<\/p>\n
Gallery: 2024 BMW i5: On Location <\/h3>\n
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The decision by BMW not to set a cutoff date for combustion engines stands in contrast to the industry’s prevailing trend. Mercedes-Benz declared its intention to become electric-only by 2030, contingent on market conditions. Audi, on the other hand, plans to phase out combustion-engined models by 2033, with some flexibility based on customer demand and regulatory considerations.<\/p>\n
In addition to its dedication to traditional combustion engines, BMW is also fervently pursuing an electrification strategy. The company has set a goal to have at least 50 percent of its sales generated from battery-powered electric vehicles by the end of the decade. This dual approach aims to cater to a broader spectrum of consumers, allowing them to choose the powertrain that best suits their needs without compromising on their preferred vehicle models.<\/p>\n