{"id":238309,"date":"2023-09-13T11:49:28","date_gmt":"2023-09-13T11:49:28","guid":{"rendered":"https:\/\/automotobuzz.com\/?p=238309"},"modified":"2023-09-13T11:49:28","modified_gmt":"2023-09-13T11:49:28","slug":"the-quality-of-future-vws-will-be-key-in-the-brands-battle-against-chinese-rivals","status":"publish","type":"post","link":"https:\/\/automotobuzz.com\/car-reviews\/the-quality-of-future-vws-will-be-key-in-the-brands-battle-against-chinese-rivals\/","title":{"rendered":"\u201cThe quality of future VWs will be key in the brand\u2019s battle against Chinese rivals\u201d"},"content":{"rendered":"<h2>Volkswagen is stepping up its speed of development to combat the threat from China, but editor-in-chief Steve Fowler thinks the brand can\u2019t afford to cut corners on quality again<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--_UdHR4Wb--\/f_auto,t_author-mobile@1\/v1570211896\/autoexpress\/dsc_9533.jpg\"><br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--ddF1I2KF--\/f_auto,t_primary-image-mobile@1\/v1694598750\/autoexpress\/2023\/09\/Opinion%20-%20VW%20ID%20GTI%20concept.jpg\"><\/p>\n<p>The car makers who bothered to show up at the Munich Motor Show fell into three camps: first, there were the German brands that had to be there; then there was Renault \u2013 boss Luca de Meo previously told me he made the decision in the hope the German brands would come to the following Paris show.<\/p>\n<p>Finally, there were the Chinese brands, eager to reveal their European plans at a major motor show, with at least two of them \u2013 Leapmotor and Seres \u2013 confirming to Auto Express that they\u2019re coming to the UK.<\/p>\n<ul>\n<li><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--iqO7H-4J--\/f_auto,t_related-embed-mobile@1\/v1693771058\/autoexpress\/2023\/09\/Volkswagen%20ID%20GTI%20Munich%20-2.jpg\">New VW ID. GTI Concept takes performance brand into the electric age<\/li>\n<\/ul>\n<p>The impact the Chinese are having on western brands is huge \u2013 not only in terms of the threat to their sales numbers, but also how they do business. Especially when it comes to the speed of development \u2013 an approach that clearly hasn\u2019t gone unnoticed at Volkswagen HQ.<\/p>\n<p>It\u2019s something I brought up with Kai Gr\u00fcnitz, VW\u2019s Head of Technical Development. \u201cUsually we have a 54-month development process,\u201d he told us. \u201cAnd the Chinese competitors do it in 38 to 32 months.<\/p>\n<p>\u201cWe decided on three pilot projects with a development process of about 36 months \u2013 one of them is the ID. 2. We started in late December with the first sketches and it\u2019ll come to the road late in 2025 or early in 2026.\u201d<\/p>\n<p>The new processes don\u2019t come without risks, though. \u201cIt\u2019s doable,\u201d says Gr\u00fcnitz, \u201cBut you have to go a little bit more into risk because usually we define a new process standard. We try to develop new simulation tools and after checking simulations with the real world, we go on.\u201d<\/p>\n<p>This new, more honest and, frankly, more likeable VW is open to learning from its mistakes, too. As Gr\u00fcnitz admitted, some recent models haven\u2019t been up to scratch \u2013 and they\u2019re quick to fix that. VW is now, apparently, a \u2018love brand\u2019 that\u2019s more in touch with its customers. But it\u2019s the quality of product, too, that\u2019ll be key in the battle against a growing number of increasingly impressive Chinese rivals.<\/p>\n<p><em><strong>Do you agree with Steve? Let us know in the comments section below&#8230;<\/strong><\/em><\/p>\n<p>Source: <a href=\"https:\/\/www.autoexpress.co.uk\/volkswagen\/360959\/quality-future-vws-will-be-key-brands-battle-against-chinese-rivals\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volkswagen is stepping up its speed of development to combat the threat from China, but editor-in-chief Steve Fowler thinks the<\/p>\n","protected":false},"author":2,"featured_media":238308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cThe quality of future VWs will be key in the brand\u2019s battle against Chinese rivals\u201d - AutoMotoBuzz.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automotobuzz.com\/car-reviews\/the-quality-of-future-vws-will-be-key-in-the-brands-battle-against-chinese-rivals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cThe quality of future VWs will be key in the brand\u2019s battle against Chinese rivals\u201d - 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