{"id":237796,"date":"2023-09-09T01:25:28","date_gmt":"2023-09-09T01:25:28","guid":{"rendered":"https:\/\/automotobuzz.com\/?p=237796"},"modified":"2023-09-09T01:25:28","modified_gmt":"2023-09-09T01:25:28","slug":"motor1-numbers-perception-of-chinese-car-brands","status":"publish","type":"post","link":"https:\/\/automotobuzz.com\/car-reviews\/motor1-numbers-perception-of-chinese-car-brands\/","title":{"rendered":"Motor1 Numbers: Perception Of Chinese Car Brands"},"content":{"rendered":"

We’ve all heard about the big plans of Chinese automakers.\u00a0As with Western car manufacturers and their electrification goals in the coming years, Chinese manufacturers are also racing to expand their activities well beyond the confines of the national market.\u00a0Some progress has been made with interesting results in specific regions, but a negative reputation persists among consumers abroad.<\/p>\n

The expansion plan behind companies such as SAIC,\u00a0BYD,\u00a0Geely, GAC, Chery, JAC,\u00a0Dongfeng, Changan, and Great Wall has two directions. These brands want to reach both developed and<\/em> developing economies with a range of products capable of satisfying the different types of customers in those markets.<\/p>\n

<\/svg><\/span>Progress On A Global Scale\u00a0<\/h2>\n

Last year, Chinese automotive manufacturers achieved\u00a0double-digit market share\u00a0in regions such as the Middle East and Eurasia and 10 percent in Africa.\u00a0In Latin America, however, the market share increased by two percentage points compared to 2021. The market share of Chinese automotive brands in poor and developing economies went from 4.79 percent in 2021 to 6.46 percent in 2022. In contrast, European brands lost 2.7 points of share and Koreans one point.<\/p>\n

Further progress was made in the first half of this year.\u00a0In South Africa, for example, market share increased from 6.08 percent in 2022 to 8.83 percent in H1 2023 for passenger cars.\u00a0In Israel, the percentage jumped from 8.51 percent to 16.26 percent over the same period.<\/p>\n

Russia and its isolation from the West due to sanctions have become\u00a0the\u00a0big prize for Chinese cars.\u00a0Their\u00a0market share more than doubled, going from 20.17 percent in 2022 to 50.20 percent in the first half of 2023. Something similar also happened in neighboring Kazakhstan.<\/p>\n

The Chinese are also accelerating their penetration into Southeast Asia.\u00a0In countries like Thailand, Chinese brands are rising from 9.39 percent in 2022 to 15.34 percent in the first half of 2023. Further south, in the developed markets of Australia and New Zealand, MG and other players are shaking up their sales.<\/p>\n

<\/svg><\/span>The Situation In Europe<\/h2>\n

Europe is\u00a0one of the long-term dreams\u00a0of Chinese automakers.\u00a0It is one of the most important markets in the world and a must-see for any brand that wants to go global.\u00a0Some brands have been selling their cars for a few years already, but many more will arrive in the region in the coming months.<\/p>\n

According to\u00a0data from JATO Dynamics\u00a0and other domestic sources, the share of Chinese brands in passenger car sales increased\u00a0from 0.67 percent in 2021 to 1.57 percent in 2022,\u00a0up to 2.37 percent in the first half of 2023 .<\/p>\n

In countries like the\u00a0UK, where MG is quickly climbing the ranks, market penetration of Chinese brands totaled 4.26 percent in the first half of this year. In Italy it’s 4.12 percent, and 3.45 percent in\u00a0Spain.<\/p>\n

Despite the progress, there is still a\u00a0reputation issue to resolve.\u00a0Due to copyright problems, a history of low quality standards, and growing political tensions with Western societies, Chinese cars do not enjoy much praise abroad.<\/p>\n

Many people are still reluctant to try them due to a\u00a0negative perception\u00a0also fueled by politics and economics.\u00a0My interaction with the over 140,000 followers of my Instagram channel proves it: Chinese cars receive 62 percent negative reviews in surveys, compared to 40 percent for cars from Western brands. Investments to change the perception can certainly help, but it will also simply take time.<\/p>\n

The author of the article, Felipe Munoz, is an Automotive Industry Specialist at JATO Dynamics.<\/em><\/p>\n

Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve all heard about the big plans of Chinese automakers.\u00a0As with Western car manufacturers and their electrification goals in the<\/p>\n","protected":false},"author":2,"featured_media":237795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\nMotor1 Numbers: Perception Of Chinese Car Brands - AutoMotoBuzz.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automotobuzz.com\/car-reviews\/motor1-numbers-perception-of-chinese-car-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motor1 Numbers: Perception Of Chinese Car Brands - AutoMotoBuzz.com\" \/>\n<meta property=\"og:description\" content=\"We’ve all heard about the big plans of Chinese automakers.\u00a0As with Western car manufacturers and their electrification goals in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/automotobuzz.com\/car-reviews\/motor1-numbers-perception-of-chinese-car-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"AutoMotoBuzz.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-09T01:25:28+00:00\" \/>\n<meta name=\"author\" content=\"mediabest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/automotobuzz.com\/wp-content\/uploads\/2023\/09\/Motor1-Numbers-Perception-Of-Chinese-Car-Brands.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mediabest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/automotobuzz.com\/car-reviews\/motor1-numbers-perception-of-chinese-car-brands\/\",\"url\":\"https:\/\/automotobuzz.com\/car-reviews\/motor1-numbers-perception-of-chinese-car-brands\/\",\"name\":\"Motor1 Numbers: Perception Of Chinese Car Brands - 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