{"id":237098,"date":"2023-09-04T23:49:43","date_gmt":"2023-09-04T23:49:43","guid":{"rendered":"https:\/\/automotobuzz.com\/?p=237098"},"modified":"2023-09-04T23:49:43","modified_gmt":"2023-09-04T23:49:43","slug":"seat-set-for-new-role-in-volkswagen-group","status":"publish","type":"post","link":"https:\/\/automotobuzz.com\/car-reviews\/seat-set-for-new-role-in-volkswagen-group\/","title":{"rendered":"SEAT set for \u2018new role\u2019 in Volkswagen Group"},"content":{"rendered":"
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The role of one of Spain\u2019s oldest car makers, SEAT, is set to dramatically change as its sister firm Cupra goes from strength-to-strength, according to Thomas Schafer head of Volkswagen\u2019s brand group Core.<\/p>\n
The \u2018Core\u2019 includes SEAT, Cupra, Skoda and indeed, the Volkswagen brand. Answering a question from Auto Express at the Munich Motor Show, Schafer said, \u201cThe future of SEAT is Cupra, that we decided a long time ago.<\/p>\n
\u201cWe have some good SEAT products on the road \u2013 Ibiza and Leon, and so on. So it's moving on until they phase out.\u201d<\/p>\n
Schafer confirmed that there are no plans for new investment in SEAT models beyond the existing six car line-up that are likely to continue into the second half of the decade. \u201cTo invest into cars in that space makes no sense,\u201d he said.<\/p>\n
However, Schafer did promise that there would be more Spanish-built Cupra models. \u201cCupra is the better way,\u201d he said. \u201cWe're investing strongly into Cupra. We have a line-up that will ramp up over the next few years now. The earning possibilities with Cupra are much higher than with SEAT.\u201d<\/p>\n
Cupra used the Munich show to reveal its DarkRebel concept car that previews a halo model that could use technology from fellow Volkswagen Group brands Porsche and Audi. Schafer also highlighted the Volkswagen Group\u2019s investment in its Martorell plant near Barcelona and a new battery plant near Valencia as its commitment to Spanish production.<\/p>\n
As for SEAT, Schafer promised that the name would not die. \u201cThe company will still remain SEAT in Spain, and we will probably find a different role for it \u2013 so we're not shutting it down or anything.\u201d<\/p>\n
Auto Express understands that the Volkswagen Group is considering developing SEAT into an \u2018urban mobility provider\u2019 focusing on vehicles like the SEAT M\u00d3 125, a fully-electric scooter with an 87-mile range that\u2019s already on sale in the UK for \u00a35,800. Further vehicles, including quadricycles like Citroen\u2019s Ami are also a possibility.<\/p>\n
SEAT was founded in 1950 as a joint venture between the Spanish government, Spanish banks and Fiat \u2013 it produced its first car, the SEAT 1400, in 1953. It was sold to the Volkswagen Group in 1986.<\/p>\n
Now check out Cupra's new all-electric Raval supermini…<\/strong><\/em><\/p>\n