{"id":236575,"date":"2023-08-30T10:20:36","date_gmt":"2023-08-30T10:20:36","guid":{"rendered":"https:\/\/automotobuzz.com\/?p=236575"},"modified":"2023-08-30T10:20:36","modified_gmt":"2023-08-30T10:20:36","slug":"byd-to-drop-build-your-dreams-slogan","status":"publish","type":"post","link":"https:\/\/automotobuzz.com\/car-reviews\/byd-to-drop-build-your-dreams-slogan\/","title":{"rendered":"BYD to drop \u2018Build your dreams\u2019 slogan"},"content":{"rendered":"<h2>BYD has reacted to customer feedback and will drop the controversial \u2018Build your dreams\u2019 slogan from the rear of the Atto 3 and Seal, but it will remain on the entry-level Dolphin<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--M0Zdgnzr--\/f_auto,t_author-mobile@1\/v1570031644\/autoexpress\/dsc_9517_0.jpg\"><br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--7I1WEB5C--\/f_auto,t_primary-image-mobile@1\/v1678197084\/autoexpress\/2023\/03\/BYD%20Atto%203%20UK%202023-3.jpg\"><\/p>\n<p>BYD is to react to early customer feedback from Europe, including the UK, and drop the controversial \u2018Build Your Dreams\u2019 slogan from across the rear of many of its models.<\/p>\n<p>The Chinese manufacturer, which entered the UK market in March with the Atto 3 and is about to add both the Dolphin and Seal, is said to have made the decision after customers in several of its latest markets objected to the lengthy badging across the rear of the vehicles. Some parties have suggested that the aspirational message highlights BYD\u2019s Chinese origins.<\/p>\n<ul>\n<li><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.autoexpress.co.uk\/image\/private\/s--5lmc_VIM--\/f_auto,t_related-embed-mobile@1\/v1692977952\/autoexpress\/2023\/08\/Best%20small%20electric%20cars%202023_vbgmuf.jpg\">Best small electric cars to buy 2023<\/li>\n<\/ul>\n<p>Tim Bryant, BYD\u2019s European Customer Experience Manager, revealed that the badging on the soon-to-be-introduced Seal will be simpler and cleaner, as a direct result of customer feedback. \u201cI\u2019m pleased to say that we\u2019ve listened to customer feedback and thanks to our rapid supply chains, Seal models for Europe will have discrete badging,\u201d he said.<\/p>\n<p>Auto Express understands that \u2018Build your dreams\u2019 has also now been dropped from the tailgates of Atto 3s currently being produced, and that these examples will filter through to UK stock in due course.<\/p>\n<p>\u2018Build your dreams\u2019 will remain on BYD\u2019s entry model, the Dolphin, for the foreseeable future, though. In that vehicle\u2019s case, the slogan is stamped into the tailgate pressing, instead of being affixed badges, so removing it would be too costly.<\/p>\n<p><em><strong>Want the latest car news in your inbox? Sign up to the free Auto Express email newsletter&#8230;<\/strong><\/em><\/p>\n<p>Source: <a href=\"https:\/\/www.autoexpress.co.uk\/byd\/360828\/byd-drop-build-your-dreams-slogan\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BYD has reacted to customer feedback and will drop the controversial \u2018Build your dreams\u2019 slogan from the rear of the<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BYD to drop \u2018Build your dreams\u2019 slogan - AutoMotoBuzz.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automotobuzz.com\/car-reviews\/byd-to-drop-build-your-dreams-slogan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYD to drop \u2018Build your dreams\u2019 slogan - 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