Aston Martin chairman Lawrence Stroll believes the brand’s return to Formula 1 is a “landmark moment” for the sport.
The British company have been the title sponsor of Red Bull for the past three years, although as a constructor they have taken part in only two seasons all the way back in 1959 and 1960.
They will rejoin the grid this forthcoming season after the rebranding of Racing Point, who had an impressive 2020 finishing P4 in the Constructors’ World Championship, and all the noise coming from the newly-branded team ever since has been incredibly positive.
Stroll and co are by no means holding back with their expectations and goals of what the team can achieve as they hope to get the Aston Martin name up there competing with Mercedes and Red Bull.
In a Q&A on their official website, Stroll said: “Motorsport has always been an important part of the Aston Martin story, right from its early days, and we are all proud to be adding to that legacy.
“The return of Aston Martin to Formula 1 after more than 60 years away is also a landmark moment in the history of the sport.
“This is the arena where many of the world’s biggest and best automotive manufacturers have competed and had success, so it’s a hugely exciting challenge for everyone involved as we aim to get this iconic British sportscar brand amongst those names.
“Plain and simple, it’s where Aston Martin should be.”
108 years old – and the best is yet to come.#HappyBirthdayAstonMartin pic.twitter.com/7yZoF5XL8r
— Aston Martin (@astonmartin) January 15, 2021
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While performances on track are clearly very important to any team, Stroll also stressed in the Q&A that a focus on the fans will play an integral part going forward.
Making people “sit up and take notice” is what they ultimately want to achieve.
Stroll said: “The aim is to appeal to the next generation of fans as well as the hardcore followers, bringing new ideas, energy and attitudes in the process. That journey begins now on our way to the exciting moment of launching the first Aston Martin to race at a grand prix weekend in more than six decades.
“I want them (the fans) to know we want to bring them right into the heart of this team and our journey.
“That might sound like a platitude, but I can assure you it’s a serious ambition that has been the focal point of a huge amount of work over the past 12 months.
“We are investing in everything we do – especially in areas such as social media to tell this wonderful story. We want this to be a team for everyone – reaching out beyond the sport but remembering the dedicated fans that have brought us to where we are today.”
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