Tata installs India’s largest billboard for the new Safari

The hoarding measures over 225 feet in width and 125 feet in height.

Tata Motors has installed India’s largest billboard on the Mumbai-Pune Expressway to promote the new Safari.

The hoarding measures over 22 feet in width and 125 feet in height. A massive 265 tonnes of steel was used in the construction of the structure for this billboard. The total area of the hoarding is said to be over 28,000 sq. ft. That’s 500 sq. ft more than the Harrier billboard that was installed at the same site.

The new Safari is basically a 7-seat version of the Harrier. It is based on the same Land Rover-derived OMEGARC platform. Powering the Safari is a 2.0-litre, 4-cylinder diesel engine that produces 168 BHP and 350 Nm. The SUV is offered with either a 6-speed manual or 6-speed automatic transmission.

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