Everything from bookings, documentation and loan applications will be done online.
Ola Electric is all set to launch its first electric scooter in the Indian market. Now, a new report has revealed that the company will employ a totally unconventional sales model.
The report states that Ola Electric will deliver their electric scooters straight to the customer’s doorstep. The company will not have traditional dealerships. For after-sales support, Ola will send technicians to the customer’s residence.
As part of this ‘direct-to-customer’ sales model, everything from bookings, documentation and loan applications will be done online. Ola is also setting up a separate logistics department that will oversee the process of registration and delivery.
Now, a direct-to-customer sales model is nothing new, but Ola will be the first to execute it on such a large scale. It would save a lot of resources that would’ve otherwise gone into setting up an extensive retail chain. Besides, the company will be able to cater to almost any location in the country.
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