Firm aims to match all-new hybrid performance with 'compelling' ownership proposition
By Sam Sheehan / Tuesday, March 9, 2021 / Loading comments
It's no exaggeration to say that McLaren has poured everything it knows about making supercars into the new Artura. The multiple challenges of making a petrol-electric hybrid work to the firm's satisfaction demanded nothing less. The lessons that it has learnt in the last decade have been applied elsewhere, too. A sharp focus on the ownership experience has lead to its most competitive warranty and service plan coverage yet. With a five-year vehicle, six-year hybrid battery and 10-year body warranty, as well as a three-year service plan, the 680hp electrified V6 supercar is presented as a supremely low risk option – which includes addressing some of the question marks often raised regarding its residual values.
Key to the offering is a 12-month or 9,000-mile interval service that’s included as standard for the first three years. The work includes oil and filter changes, engine and E-motor air filters, brake fluid replacement and full safety inspections. Obviously the offer doesn’t include free replacement of wear and tear parts, like tyres and brakes. But given that high-end sports car services often cost north of £600 (we see “from £599” quoted at several reputable McLaren dealers), it seems like a compelling offering. And one that McLaren stresses adds to the cost-saving prospects of a car that emits 129g/km of WLTP’d CO2 and can technically average over 50mpg.
The car’s warranty, assistance and service provisions are all transferrable, too, so a second owner need not seek alternative coverage if they purchase a McLaren Qualified Artura. How these provisions will affect the £185,500 High Performance Hybrid model’s long-term values obviously remains to be seen, but they certainly won't do it any harm. Don’t forget, this is a proper PHEV that is capable of 18.6 miles of pure EV range, as well as headline stats, like a 0-124mph time of 8.3 seconds and a 1,395kg dry kerbweight (just 39kg more than a 600LT).
Clearly, then, the new Artura isn’t just here to cement a new era in lightweight hybrid performance cars, but also establish a new outlook for the brand. "As well as setting new standards in the supercar class for performance and efficiency, [the Artura] has a world-class warranty and service package to match, giving our customers peace-of-mind while they are enjoying their new high-performance hybrid supercar to the full,” noted McLaren's Product Strategy Director. Delivering that peace-of-mind will be no less important to Artura buyers than the car's more tangible qualities, and crucial to the manufacturer's long-term success as it marches into its second decade.
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