Nearly half of Brits would like to go on more staycations in the UK next year – and now they can stay in the world's first car-powered hotel, with all power supplied by electric vehicles.
The unique, concept hotel will open this month in the peaceful countryside of Ongar, Essex – with all electricity harnessed from the Hyundai Ioniq 5, through an adaptor.
The site features a cinema so that guests can relax and unwind – while also enjoying a locally-sourced menu and mixology-curated cocktails, or a freshly brewed coffee, from the innovative outdoor bar.
The new concept, Hotel Hyundai was launched by the car brand alongside broadcaster and critic Grace Dent – after research of 2,000 holidaymakers found 44% would like to go on more staycations in 2023 compared to 2022.
Adults cited sustainability (25%), supporting local businesses (27%), and stress-free travel (27%) among the things they most enjoy about a UK-based holiday.
The whole experience is powered through the IONIQ 5’s V2L feature, which harnesses the car’s electricity to power other appliances through an adaptor.
Grace Dent, curator of the hotel concept, said: “We’re looking for unique, memorable stays more now than ever, and this is a delicious blend of innovation, luxury, and comfort that gets you thinking.
“I’m excited for those staying with us to sample the sustainable, locally sourced menu, as well as the equally fabulous cocktails – and, of course, to enjoy a good night’s sleep.
“I hope this three-week pop-up hotel is just the start for this concept of a car plugging in and powering a luxury experience like this.
“I’m predicting that guests will be hoping that this amazing hotel and the full experience it offers might be here again in 2023.”
The study also found 28% prefer a staycation over a holiday abroad compared to five years ago, as one in six (16%) agree they’re good value for money.
Almost a third (31%) said staycations are better for shorter breaks away, with 30% enjoying all the UK countryside has to offer.
And 26% like to vacation in their home country as it’s less stressful than international trips.
It also emerged more than half (55%) said the cost-of-living crisis has made them rethink their future holiday plans.
And, as a result, 53% would like to invest their holiday spend in local UK economies, rather than abroad.
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In a bid to cut further costs, 30% would like to take a break outside of school holidays.
Within the last 12 months, those surveyed have been on two UK-based trips away from home – with 15% going on four or more.
The research, conducted via OnePoll, also found half agreed nothing beats a holiday in the great British countryside.
When taking trips closer to home, two in five (41%) prioritise value for money when booking accommodation, while 39% want somewhere which is spick and span.
Ashley Andrew, from Hyundai Motor UK, said: “This hotel concept has been possible thanks to IONIQ 5 and the supply of power via the V2L feature, where an adaptor from the car provides a socket which domestic appliances can be plugged into.
“The whole experience demonstrates the practicality of this pioneering technology, and we hope the concept inspires more people to go off-grid.”
Hotel Hyundai is open for 14 nights, from October 19 to November 5. Members of the public will be able to win a stay at the hotel concept.
The competition will run from 06.10.22 – 19.10.22, and applicants can choose three preferable dates.
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