Volvo CEO: 'Unlikely' company will develop more diesel engines
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Volvo said the company will phase out internal combustion engine petrol and diesel cars by 2030 including any hybrids. The brand said its decision to switch to an all-electric firm comes on the expectation new infrastructure will accelerate the acceptance of electric models.
As part of the launch, The brand also confirmed their second electric vehicle, the new C40 Recharge.
They say the model has the benefits of an SUV with a narrower and sleeker design and will be capable of 261 miles on a single charge.
The popular car brand also confirmed they will be switching to an online-only platform for selling electric models in a new digital move.
Volvo said 50 percent of its global sales will be from fully electric models by 2025 with the rest coming from hybrids.
By 2030, every car the brand sells should be fully electric as part of the firm’s ambitious climate project.
Håkan Samuelsson, Chief Executive of Volvo Cars said the new approach was a bid to “invest in the future”.
He said: “To remain successful, we need profitable growth.
“So instead of investing in a shrinking business, we choose to invest in the future – electric and online.
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“We are fully focused on becoming a leader in the fast-growing premium electric segment.”
Volvo said the new change will give the firm a chance to heavily invest on its online sales channels.
This will help to reduce complexity and provide transparent pricing models for interested customers.
However, Volvo said it will continue to build stronger relationships with retail partners and dealerships.
They said this would continue to remain an important part of the customer’s experience and responsible for a variety of roles.
This will include preparing, delivering and servicing new vehicles for road users to enjoy.
The Cars by Volvo subscription service will also be expanded to increase convenience for road users.
Cars will come with a care package including servicing, warranty, roadside assistance and insurance.
Volvo said some home charging options will also be made available fr some electric car customers.
Lex Kerssemakers, Head of Global Commercial Operations at Volvo Cars said: “The future of Volvo Cars is defined by three pillars: electric, online and growth.
“We want to offer our customers peace of mind and a care-free way of having a Volvo, by taking away complexity while getting and driving the car. Simplification and convenience are key to everything we do.”
He added: “Online and off-line need to be fully and seamlessly integrated.
“Wherever the customer is in their journey – online, in a showroom, in a Volvo Studio, or driving the car – the customer experience needs to be top-notch.”
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