Pierre Bertoli and Tommaso Semperboni will head operations for the new Master Country Franchise.
U-Save has announced its continued expansion within Europe with the sale of its Master Country Franchise for Italy.
Italian Motor Group, Gruppo Morini, acquired the franchise and are working to launch their first operational location at Bologna Guglielmo Marconi Airport.
Gruppo Morini brought in seasoned industry expert, Pierre Bertoli, to head up the airport location. Bertoli has had an extensive career within with Italian car rental sector, spending over 18 years with leading Italian rental company, Autovia.
Richard Lowden, president of U-Save International, said, "We are truly thrilled that the Morini Group, in collaboration with Pierre and his wider management team that includes Tommaso Semperboni, have partnered with U-Save and support the brand's further expansion throughout one of Europe's most important rental markets."
He added, "We are confident that this partnership will prove one of the strongest and most successful within our industry."
Bertoli, U-Save Italy Diretorre Generale said, "I am very excited and have great energy to start this new professional adventure, for me it is a source of pride to represent the Morini group and the U-Save brand in Italy, I really thank you for your trust."
Gruppo Morini is one of the oldest and most well-established dealership groups in Italy, representing major motor manufacturers such as Toyota, Lexus, Nissan, Honda, Subaru, Cadillac, Corvette and Infiniti for over 40 years.
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