Radford: Jenson Button discusses return of coachbuilder
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The first model is said to already be in advanced development with the bespoke car set to be revealed later this year. The classic Radford coachbuilding firm has been revived through Button and Wheeler Dealers host Ant Anstead.
Button said: “We’re already hard at work developing this car and the driving experience will be different and very special.
“It’s going to be truly analogue and thoroughly engaging, but with all the refinements that you would expect from a Radford. It will drive like nothing else.
“There is a purity to driving that is lost in many cars of today.
“I will ensure we create a driver’s car, a trait that is embedded within the DNA of all Lotus cars.”
Radford was once famed for building models based on classic designs and made a name for itself by offering adaptations of Bentley and Rolls Royce models.
The brand was launched in 1948 with their tailor-made car often 20th-century icons in themselves.
Former Radford owners include music royalty with all four Beatles owning a custom-built car made by the brand.
Wheeler Dealers host Ant Anstead said the car would be “reminiscent” of previous Radford designs.
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He also admitted Radford was “proud” to bring together two great British automotive companies with Lotus the first brand to feature since the relaunch.
He said: “The opportunity to partner with one of the all-time great sports car brands is exciting. It’s an honour to be working with Lotus.
“Our first Radford model is going to be something very special and very surprising, reminiscent of the opulent coachbuilt Radford models of the past.
“We are proud of the British heritage of both of these companies, and I cannot think of a better partnership to bring back Radford with.
“I already can’t wait to share the next.”
Full details of the first Radford car will be revealed late in 2021.
Radford said they will soon be taking deposits on the first vehicles so collectors can guarantee delivery when the models are finally built.
Leading car designer Mark Stubbs – who is also a key member of the classic Radford revival said everything on the new model would be “totally bespoke”.
He said: “Our first car will be totally new and something very special, it will be a Radford, through and through.
“And that means it will be unique – the body will be sleek and elegant.
“The interior will be cosseting and luxurious, and the drive will be out of this world.
“Everything about it will be totally bespoke to Radford.”
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