Retro reinvention of Renault’s diamond badge to feature on all of French brand’s new cars by 2024
Renault has confirmed that all of its new cars will wear a new logo from 2024 onwards, which is inspired by the company’s past.
The new badge was revealed earlier this year on the Renault 5 Prototype, which will become an ‘affordable’ compact electric hatchback by 2025. Renault’s Design Director, Giles Vidal, has confirmed that the new, simpler logo found on the 5 Prototype will sit pride of place on the front of its cars.
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“The diamond is one of the most recognised shapes in the world, and in the world of the automobile. It is a simple geometric shape, with a strong, powerful identity. The challenge was to renew this shape by giving it meaning, along with new, contemporary values to project the brand into the future.
"We integrated it on the Renault 5 Prototype for the first time. It was for us a formidable testing ground. In view of the enthusiasm and the very positive feedback we received about the logo, we decided to launch it,” Vidal said.
The Renault diamond has been redesigned nine times, with the company adopting the shape in 1925. The current logo was created in 1992 and restyled in 2015, but this new badge is much simpler, and that change marks Renault’s progression into a new era, according to the brand.
The simpler, 2D logo will display better in digital form than the current 3D branding, while the flat treatment enables animation on video or digital media, a key element given in-car tech and how Renault will market its cars in the future.
The first production car to wear the new badge could be Renault’s new all-electric Megane crossover, which will be revealed later this year ahead of UK sales commencing early in 2022.
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