New Ford Puma Vivid Ruby Edition launches

The Vivid Ruby Edition of Ford’s small SUV comes with two mild-hybrid engine options

Ford has added the new high-spec Vivid Ruby Edition trim level to its Puma range, which will sit beneath the performance-focused ST model in the small SUV’s lineup. It’s available to pre-order now from £29,770.

Like the rest of the Puma range (hot ST versions aside), the Vivid Ruby Edition comes with a mild-hybrid, 1.0-litre three-cylinder petrol engine with 123bhp or 153bhp. The cheapest Vivid Ruby Edition gets a six-speed manual, but there’s also a seven-speed automatic from £31,570. The more powerful version starts from £32,300.

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As the top spec non-ST Puma model, the Vivid Ruby Edition is well equipped. As the name suggests, it only comes in ‘Vivid Ruby’ metallic paint and there’s a contrasting black roof, black door mirrors and rear spoiler. There are 18-inch alloy wheels finished in black, LED headlights, a powered tailgate, front and rear parking sensors and a rear-view parking camera all as standard.

As it sits above the ST-Line Vignale, the Vivid Ruby Edition also gets ST-Line exterior styling and a bespoke grille. Sport suspension is also standard, as is tinted rear windows. The interior receives heated front seats and a heated steering wheel, a wireless charging pad and white and ruby coloured stitching to the upholstery. Ford’s 12.3-inch instrument cluster is paired with an eight-inch central touchscreen, which gets Ford’s SYNC3 infotainment system with Apple CarPlay and Android Auto compatibility. A Bang&Olufsen sound system also features. 

A range of system technology is added to the Vivid Ruby Edition in the form of lane-keep assist, pre-collision warning and autonomous emergency, blind-spot detection and cross traffic alert. 

Now check out the latest on the pure-electric Puma here…

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