Chevrolet launched into the new year with a bevy of announcements at CES 2022 regarding the electrification of several of its popular truck, SUV, and crossover nameplates, with the Silverado EV, Blazer EV, and Equinox EV—all slated to hit the market in spring and fall 2023 as model year 2024s—being at the forefront of the onslaught. GM reports that it will introduce electric heavy-duty variants as well by 2025.
These futuristic electric variants are far from conservative stylistically, with the Silverado and Equinox appearing nothing like their conventionally powered siblings. But that won’t be the only distinguishing factor. To further differentiate Chevy’s new fully electric family—after all, you can’t visually see that all share GM’s Ultium EV platform underneath—observers will find it hard to miss the vibrant blue “E” attached to the Silverado, Blazer, and Equinox logos, as pictured below.
Following this usage pattern, it’s safe to say we’ll see the blue “E” spread to future electric nameplates, signifying to dawn of Chevy’s electric era. The vibrant three-hash blue “E” is recognizable, and that’s of utter importance when it comes to marketing.
On its own, the “E” is simply three stacked horizontal lines, devoid of the vertical connecting strip that would actually turn it into an “E”. Still, the visual cues for the “E” are there, and Chevy uses the symbol to replace the “E” in the names Silverado and Blazer. In the case of Equinox, the blue “E” is added to the end as more of a tacked-on logo than a replacement letter. Perhaps Chevrolet thought starting Equinox with the blue “E” would be interpreted as “=quinox,” something that sounds like the latest blood pressure medication. We kid, but some of our more detail-finicky staffers are tiffed at this inconsistency. It was bound to happen sooner or later, though, for nameplates that don’t have an “E”—Camaro, Spark, Suburban—the jury’s out on whether their electric variants will get the Equinox-style E appended to their names or what.
What does have “EV” in it every time, however, is Chevrolet. An old-school 1977 K5 Blazer, which had an electric crate motor swap, ran a Chevrolet badge that creatively highlighted the “EV” portion in orange. We dig it.
Is there more behind the blue “E”? Electric starts with an “e”, so that’s an obvious connection. The three stacked hashes look like charge indication bars, like when a device is connected to a power source and is charging. It also looks like the hamburger menu found at the top of websites, which reminds us of technology, connectivity, and organization.
As for the use of blue? It seems like green represents clean and blue (electric blue) represents electricity, energy; blue is the color often associated with electricity (lightning! zap!). Chevy’s not the only manufacturer to incorporate blue. The “e” in Jeep’s blue-outlined 4xe logo is also blue. We reached out to Chevy for more thoughts on the blue matter, but as for now, we’ve received nothing out of the blue to report.
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