As the electric vehicle takeover continues its march towards inevitability, Hertz has announced that EVs are also coming to its major market rental stores by November of this year. Included in this fleet purchase is charging support at the specific Hertz locations that offer these Teslas to interested renters. In addition to Hertz choosing the entry-level Model 3 as its EV of choice, the company recently began a new ad campaign featuring Tom Brady.
“Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest,” said Mark Fields, interim CEO of Hertz. If that name happens to sound familiar, he was once the CEO of Ford. “The new Hertz is going to lead the way as a mobility company, starting with the largest EV rental fleet in North America and a commitment to grow our EV fleet and provide the best rental and recharging experience for leisure and business customers around the world,” Fields added.
Hertz’s plan for electrification includes the purchase of an estimated 100,000 Tesla Model 3 sedans. The plan also includes a timeline of “early November through the end of the year” to gather the entire fleet and disperse these vehicles at Hertz locations in major markets in the United States, as well as select cities across Europe.
Hertz claims this big purchase will result in EVs making up over 20 percent of its total fleet of vehicles. The vehicles will include the necessary chargers needed to work with Hertz’s plans to employ a “combination of Level 2 (AC chargers) and DC fast charging in approximately 65 markets by the end of 2022 and more than 100 markets by the end of 2023.” Of course, that comes with a caveat thanks to the supply chain crisis (not to mention Tesla’s notorious inability to meet deadlines).
Education of the Non-EV Masses
Hertz’s Model 3 renters will get free charging at Tesla network chargers until February 1, 2022, though, that freebie doesn’t include idle time charges. Unfortunately, if renters use a non-Tesla charger, they must pay for its usage and any idle time fees associated with it. To avoid this, a 120-volt charger is included with the Hertz-backed Model 3s, as is an SAE J1772 adapter, which is part of the “Mobile Connector Kit.” While a 120-volt charger will be slower to charge a Model 3 than one of Tesla’s superchargers, it does allow for overnight charging at one’s destination.
Encouraging Non-EV People To Rent EV
Additionally, new ads featuring seven-time Super Bowl champion, Tom Brady are set to launch as part of the company’s “Hertz, Let’s Go!” campaign. The two new ads, known as “Speed” and “Plugged In”, are already airing. Each features humorous takes with Brady renting, charging, and using a Model 3.
Photos courtesy of Hertz
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