Ford Restructures In Europe: More Profits, Efficiency, EVs, SUVs

Ford: A future family of battery electric vehicles will be assembled in Europe

Following electrification plans announced in April 2019, Ford revealed further business redesign plans for Europe to make the company more profitable (up to 6% EBIT margin), efficient and expand the offer of electrified cars and SUVs.

First of all, the company needs to sell/close six out of 24 manufacturing plants and cut 12,000 or roughly one-fifth of its workforce by the end of 2020.

Ford will operate through three customer-focused business groups:

In terms of models, Ford announced at least three new nameplates in the next five years.

The key part of the press release is that all new models will be available with an electrified option (at least conventional hybrid) and there will be a growing number of plug-ins. Moreover, Ford said that we should expect a family of all-electric cars, produced locally in Europe.

“Every new Ford passenger vehicle nameplate will include an electrified option, delivering one of the most comprehensive line-ups of electrified options for European customers. A future family of battery electric vehicles will be assembled in Europe.

Stuart Rowley, president, Ford of Europe said:

“Our future is rooted in electrification. We are electrifying across our portfolio, providing all of our customers with more accessible vehicle options that are fun to drive, have improved fuel economy and are better for our environment.”


While there are no new precise details, here is the list of six plug-ins in the plans shown in April:

  • 7 mild hybrids
  • 3 full hybrids
  • 4 plug-in hybrids
    • Kuga PHEV (Escape PHEV in U.S.) (2019)
    • Explorer PHEV (by early 2020)
    • Transit Custom PHEV (2019)
    • Tourneo Custom PHEV (2019)
    • Mustand-inspired performance utility BEV (2020)
    • Transit BEV (2021)

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