Ferrari to launch its first electric supercar by 2025 to bring brand to ‘new generations’

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The legendary Italian car brand confirmed it will launch its first electric vehicle by 2025 coming later than many of its rivals. However, Ferrari CEO John Elkann said the new car was a “huge opportunity” to bring the “passion” of Ferrari to a new generation.

He said the new car was part of Ferrari’s electrification strategy and said the new model will be a “landmark” vehicle in the brand’s history.

Mr Elkann confirmed the model would be made at the brand’s Maranello base where engineers and designers are currently working on the project.

He said: “We are continuing to execute our electrification strategy in a highly disciplined way.

“Our interpretation and application of these technologies both in motorsport and in road cars is a huge opportunity to bring the uniqueness and passion of Ferrari to new generations.

“We are also very excited about our first all-electric Ferrari that we plan to unveil in 2025.

“You can be sure this will be everything you dream the engineers and designers at Maranello can imagine for such a landmark in our history.”

Mr Elkann has previously suggested an electric model would launch “within this decade”.

However, the announcement comes less than six months after former CEO Louis Camilleri warned the firm may never transition to fully electric models.

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He said: “My own sense is that, you know, to sort of say 100 percent electric, that’s pushing things.

“I really don’t see Ferrari ever being at 100 percent EV and certainly not in my lifetime will reach even 50 percent.”

But, back in 2018 Mr Camillero suggested three in every five Ferraris could be electric by 2022.

He also predicted the first electric supercar from the iconic brand could launch as soon as 2025 or 2030.

Last year, Ferrari’s commercial boss Enrico Galliera warned electric car technology was “not developed enough” for supercars.

He had wanted it would take at least five years before the technology could be used in a Ferrari.

Mr Galliera said: “There are some competitors entering the market with new technology that we will look at, but will that be a problem to Ferrari?

“I think not, because of the specific niche Ferrari targets.

“And will that trigger interest in that market for Ferrari?

“No. We firmly believe that battery technology is not yet developed enough to meet the needs of a supercar.

“In the next five years, we do not believe the technology will be able to meet the needs of a Ferrari.”

However, the UK has put into place a petrol and diesel car ban by 2030 which would have stopped the sale of polluting models by the end of the decade.

No news has yet been released on what the new electric car could look like when it is launched.

The Italian brand released a plug-in hybrid last year which was popular among consumers.

Ferrari said the launch of the SF90 Stradale plug-in hybrid vehicle showed Ferrari buyers were open to electrified technology on their models.

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