Picture in your head the 1970s, and next to bell-bottom jeans, big collars, and horrifically mediocre vehicles, we bet a few colors pop into your head. Stuff like orange, or brown, or green—all of them earth-toned, vaguely sick-looking, as if someone had turned down the saturation on the 1960s’ fun pops of color. This is the disco-era inspiration behind Dodge’s Challenger “Holy Guacamole” concept debuting at SEMA in Las Vegas.
There’s the puke-green color, the woodgrain trim, the yellow plaid inserts, and the Challenger itself, a huge rolling throwback to Dodge’s muscle cars of the late ’60s and early ’70s. This is what stuff in the 1970s was like, straight from the factory, right down to the odd but awesome color schemes and everything.
The Holy Guacamole starts life as a widebody 2020 Dodge Challenger R/T Scat Pack 50th Anniversary edition, and is given that dull green paint (Dodge’s own designers dub the hue “Rotten Avocado”), the special retro interior treatment, and more. A little extra bling comes by way of staggered-width 20-inch Forgeline wheels, a gold-painted Shaker hood scoop (pun alert: It’s called “Gold School”), and side stripes. That shaker hood isn’t merely for show—it’s an actual Mopar cold-air intake setup. Mopar also provides the suspension lowering kit.
Given the Mopar accessories, you could probably mimic most of this Holy Guacamole Challenger yourself. Just be sure to opt for an appropriately gross paint color and find a good interior person who can deck yours out in plaid and woodgrain.
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