Ford is going big this year at SEMA, and considering the high profile and remarkable affordability of the new compact Ford Maverick pickup, it was a given that it’d be getting some serious attention. Ford is bringing three official Maverick concepts to Las Vegas, but surely there will be some independent entries as well.
After all, the Maverick sits at the intersection of two very popular genres for customization. For one, the front-drive-based pickup’s 2.0-liter turbocharged engine and available all-wheel-drive give it some serious performance potential. But its reasonable capabilities and utility mean it also will get some love from the same crowd that’s fond of lifting Subaru Outbacks and so forth.
With that in mind, here’s what Ford cooked up.
The street performance potential of the Maverick is on full display with this slammed concept. This is indeed a 2.0-liter turbo AWD model, and given the tunability of EcoBoost models this offers a preview of what Maverick owners with a taste for speed might get up to. That said, there’s no word about whether this model has been modified to improve power beyond its Borla cat-back exhaust.
The appearance changes, though, are drastic. The extemem body drop is courtesy of coilover shocks (the type isn’t specified), and the retro-inspired wheels filling out the swole fender flares are custom—3D-printed by Tucci, in fact. Same goes for the front lip and the spoiler jutting out over the bed.
A handful of Ford Accessory parts are also on display, including a spray-in bedliner, roll-up hard tonneau cover, and tailgate spoiler. Rounding out the build are Recaro Sportster seats front and rear, competition harnesses, and custom-painted trim pieces inside. All the Ford concepts are cool, but this one is going to fire up the imagination of a lot of potential Maverick owners who are eager to use the smallest truck around as a canvas to express their personalities.
Ford Maverick D.R.A.G.G. Pickup
The unusual acronym that graces this concept stands for Drag Racing Against Gangs and Graffiti, an after-school program that is a collaboration between private industry and police that creates opportunities for at-risk youth to pursue a career in the auto industry. DRAGG worked with Ford to create this Maverick concept, which has a beach rescue theme and is kitted out with lifeguard equipment and graphics.
The most notable addition is the licensed accessory truck cap, which features toolbox swing cases and bold rescue graphics. The truck also gets fender flares, aftermarket wheels, neoprene seat covers, and off-road cube lights for extra illumination in dark or stormy conditions. It’s one of two Maverick concepts here that shows off the potential of a truck topper to transform the Maverick’s look or give it a particular specialty.
Ford Air Design Maverick
Air Design is a company known for its off-road and street styling kits, ground effects, and other appearance mods. Its take on the Maverick is less drastic but equally interesting. The company started with a 2.0-liter EcoBoost AWD pickup with the off-road oriented FX4 package. Like the other trucks here, it received fender flares, but they’re a little more subtle and add a bit of ruggedness to the little pickup that is enhanced by the door side moulding and dark 18-inch wheels wrapped in 31-inch all-terrain tires. The Air Design Maverick also received a cat-back exhaust system and a bed cap. Inside, all-weather floor mats, underseat storage bins, and a portable refrigerator flesh out the adventure-oriented build.
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